J-LEC BITES INTO PROFOUND WORLD OF WAGYU BEEF ON NHK WORLD-JAPAN, FEB 1

KUALA LUMPUR, Jan 31 (Bernama) -- The Japan Livestock Products Export Promotion Council (J-LEC) has announced the production and broadcast of a programme titled "The Masterfully Marbled World of Japanese Wagyu Beef" on NHK WORLD-JAPAN on Feb 1.

According to a statement, the NHK programme introduces the profound world of Wagyu beef and its global appeal from the stage at the "Wagyu Olympics”, one of Japan's largest food-related exhibitions.

In 2022, Kagoshima Prefecture hosted the 12th National Competitive Exhibition of Wagyu, also known as the Wagyu Olympics, the largest Wagyu beef competition in Japan, and 438 cattle qualified from 41 prefectures in Japan gathered for the breeding cattle division.

This competition is held once every five years in different locations in Japan to determine which Wagyu production farm is leading the continued pursuit of the world's highest-quality beef.

Tracing the history of the Wagyu Olympics over the past 50 years reveals a transformation of working cattle in rural areas that were selected to be genetically improved into beef of the highest quality, subsequently becoming one of Japan's major exports.

In 2021, Japanese beef export value exceeded 50 billion yen (approximately US$500 million according to the exchange rate at the time) and the Japanese government has set a goal of tripling that value by 2025. (US$1=RM4.245)

Wagyu is expected to set a new standard for increasing exports of other Japanese products related to agriculture, forestry and fisheries, as well as Japanese food and culinary exports.

J-LEC is a Japanese organisation consisting of multiple local municipal representatives and sharing information with the world about Japanese livestock farming and the meat and egg production industries.

-- BERNAMA