KUALA LUMPUR, May 9 (Bernama) -- EGGDROP, the premium egg sandwich brand of Golden Hind, has recently announced its support for the production of a drama in the latter half of this year and collaborate with a world-famous YouTube channel to strengthen its brand preference and accelerate global marketing.
In March, EGGDROP signed a production support contract for the upcoming drama "The Uncanny Counter Season 2" which is scheduled to air on tvN in July 2023.
Based on its original webtoon, the drama, production of Studio Dragon, Betty & Creators, has already gained immense popularity among global audiences on Netflix.
The first season of the drama premiered on OCN, a Korean TV station specialising in movies, and recorded the highest ratings (11 per cent, Nielsen Korea) ever for a drama in January 2021.
Golden Hind in a statement said EGGDROP will also release collaborative content with the famous YouTuber "Korean Englishman".
Through these collaborations, the company aims to further enhance its brand's popularity among Korean consumers as a "healthy and delicious" brand.
“Since the reopening, the number of foreign EGGDROP fans visiting our Incheon International Airport, Hongdae, and Dongdaemun stores has increased significantly.
“If there is a global content that can be a win-win with our healthy and delicious brand, we will actively cooperate with them to let more people taste EGGDROP,” said Golden Hind Chief Executive Officer, Young-woo Noh.
In recent years, EGGDROP has successfully expanded its business and reach with the opening of the 'Global 1st Store' in Bangkok, Thailand and the Incheon International Airport store in December 2022.
-- BERNAMA
No comments:
Post a Comment