KUALA LUMPUR, May 12 (Bernama) -- [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT and leading agency portfolio of complementary brand storytelling disciplines, continued its explosive growth trajectory and worldwide expansion, reporting a top line revenue of US$142 million in 2022, up over 132 per cent year-over-year. (US$1=RM4.47)
Led by [INVNT GROUP] President & Chief Executive Officer (CEO) and INVNT.ATOM CEO, Scott Cullather, the group represents a growing portfolio of innovative complementary disciplines designed to help forward-thinking brands everywhere, impact the audiences that matter, anywhere.
“Working with many of the most dynamic brands and organisations across a multiverse of industries - each influencing their markets, audiences, the environment and our collective society.
“We pride ourselves on being a big, small agency defined by a tapestry of creativity, innovation, diverse perspectives and disciplines. Above all, we believe in doing great work, and work that does great things,” said Cullather in a statement.
Operating across nine offices in six countries and counting on over 270 employees globally, the full-service group leads clients including Lamborghini, AWS, PepsiCo, Samsung, General Motors, Spotify, Merck, and Meta, among others.
Attributing its explosive growth to a unique formula of engagement-driven brand campaigns, production of disruptive events and experiences, launch of new vertical business units, strategic partnerships and acquisitions as well as pro bono humanitarian initiatives.
Since 2008, [INVNT GROUP] has thoughtfully expanded its global service offerings via the launch of new divisions and initiatives including INVNT.ATOM, the digital innovation and Web3 agency based in Singapore; Hypnogram, the boutique out-of-home (OOH)-focused creative multimedia studio; and INVNT Higher Ed, events designed for colleges and universities.
The group also bet big on live, with the newly formed ITP LIVE, strategically acquiring full-service production companies including InSync Production Services Inc, Thunder Audio, Morpheus Lights, and Any Venue Video.
Prior to adding these offerings, the group consisted of founding agencies including modern brand strategy firm Folk Hero; creative-led culture consultancy, Meaning; production studio & digital creative agency, HEVĒ; and the original live brand storytelling agency, INVNT.
More details at www.invntgroup.com.
-- BERNAMA
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