KUALA LUMPUR, May 12 (Bernama) -- Kinaxis Inc, the authority in driving agility for fast, confident decision-making in an unpredictable world, announced that Castlery, a digital-first furniture lifestyle brand, has selected Kinaxis, along with mSE Solutions, to deliver an integrated, scalable and trusted end-to-end supply chain solution.
With customers at the heart of all they do, Castlery will transform its customer experience by combining Kinaxis’ concurrent planning solution with mSE Solution’s consultative vision, analysis and delivery capabilities.
“Along with the mSE team, we are excited to work with Castlery to help them proactively monitor and respond to disruptions in real-time, and drive improvements in their supply chain KPIs across the board,” said Kinaxis Vice President Sales APJ, Richard Lord in a statement.
By bringing together the strengths of their expert teams, plus the proven track record of RapidResponse, mSE Solutions and Kinaxis will directly support Castlery’s growth mindset and commitment to an ideal customer experience by eliminating disparate systems, mitigating business risks and creating a supply chain focused on better serving its client base.
“The ability to manage supply chain information centrally and make global optimal decisions will allow Castlery to scale the business by greatly improving customer experience. The Kinaxis RapidResponse platform, along with mSE, aligns with our business needs,” said Castlery Head of Supply Chain Strategy & Intelligence, Shimin Gu.
Meanwhile, mSE Solutions Managing Director, Buse Aras Sharma said: “With a perfect match between Kinaxis and mSE Solutions, we help Castlery become more agile, and their customers become confident that their favourite products will be there when they want them.”
Driven by curiosity and using insightful data to steer integrated logistics decisions, Castlery’s mission to empower their customers to create an inspiring space also seeks to firmly establish themselves as the global furniture lifestyle brand of choice.
Founded in Singapore in 2013, Castlery is dedicated to delivering beautiful furniture pieces to over 100 metropolitan areas across the United States, Australia and Singapore.
-- BERNAMA
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