KUALA LUMPUR, March 12 (Bernama) -- World’s leading sports brand, Nike has unveiled 14 National Team Collections for this summer’s football tournament in France and announced partnerships to champion women and girls in a myriad of sports.
“Nike’s commitment is to continue our leading support of competitive athletes, invest in the next generation at the grassroots level and deliver more innovative and compelling product designs for women,” said Nike chairman, president and chief executive officer, Mark Parker.
“We believe this summer can be another turning point for the growth of women’s football and our bigger ambition is for that energy and participation to extend in all sports,” he added.
Revealed at the historic Palais Brongniart in Paris, Nike displayed an array of future-forward women’s innovation with design for the 14 National Team Kits reflecting its commitment to being the world’s most sustainable sports brand, with each 2019 Nike Kit constructed from at least 12 recycled plastic bottles.
At the event, Nike also announced a new three-year partnership with UEFA Women’s Football, building on its support of elite footballers from North America to China, and its support of standout female athletes worldwide.
It is also partnering with the WNBA, FIBA and the Chinese Basketball Association to grow the women’s game in basketball and partnering with more than 200 universities across the United States (US) to support more than 25,000 top female athletes across multiple sports at collegiate level.
It is also partnering with the WNBA, FIBA and the Chinese Basketball Association to grow the women’s game in basketball and partnering with more than 200 universities across the United States (US) to support more than 25,000 top female athletes across multiple sports at collegiate level.
Meanwhile at the grassroots level, Nike is addressing barriers to girls’ participation in sport by partnering with Sport dans la Ville to train female coaches and engage girls through sports, ranging from football and boxing to tennis and dance.
Globally, Nike collaborates with Women Win and Gurls Talk to support rising female coaches who are inspiring the next generation of girls to be active. It is also piloting a programme to provide products such as the Nike Pro Hijab and Nike Classic Sports Bra for girls in need, via schools and community partners worldwide.
Throughout 2019, Nike will honour female champions and the movers and shakers with the next phase of its ‘Just Do It’ campaign to shine a spotlight on women worldwide whereby, the campaign has inspired millions of athletes to chase their crazy dreams.
Headquartered in Beaverton, Oregon in the US, Nike is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. For more information, contact https://news.nike.com.
-- BERNAMA
-- BERNAMA
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